Working with you and your subject matter experts, and based on the scope, objectives, and requirements of the project, we identify the project’s deliverables, including the video segments, their length, mode of delivery (e.g., DVD, online video, broadcast), and resolution. Then we produce a video treatment, describing the entire production from the point of view of the learner, including the overall direction of the video, the kind of locations, situations, stories, and images used, and its pacing, look and feel, and tone.
Next comes the storyboard, a rough visual sketch of the shots in each video, and the script, a description of all verbal and visual content and the action. The shot list is then derived from the scripts. It reorders the scripts to reflect the order in which the footage will actually be shot. This helps with planning the shoot based on location, people, or setup, not the order of the story.
The times, locations, cast, any necessary releases, any special talent, props, dress, people, setup and breakdown are described in the shoot schedule. The shoot then takes place and we capture and inventory all raw assets: video (scene, take number, time codes), audio, images, text, graphics.
In post-production we edit the video footage, add titles, graphics, menus and any animations and special effects. We record the voiceovers and add sound effects and music.
We deliver a “rough edit” for you to review, and discuss any changes, and then produce the final cut, package as necessary, and deliver.