If you have a great story that you would like to tell, with many key moving parts, and you want to make a visual impact, spending money on videos is a great way to capture your audience’s attention.
These types of videos are usually used when you have a large-scale product or service to promote, in-depth instructional training with a focus on key actions or processes, or just something that you wish to utilize for entertaining people. When shooting a production of this scale, you will most likely have, at a minimum, 2–3 cameras shooting all of the action. You will want to capture sound from multiple sources and lighting the scene needs to be precise. This step requires a large team of people working behind the scenes to keep your production running smoothly, on time, and within budget. You might also have to hire actors, a casting director, a makeup person, production assistants, and more staff members to help the shoot run smoothly.
Pre-production is a key factor in making sure that your actual production runs smoothly, and it should never be overlooked. These shoots can last for multiple days, at multiple locations (perhaps even on a sound stage), and might require permits to shoot. To ensure that everyone involved is on the same page and knows what to do, it is essential to create a script and storyboard. This step will make sure that every shot that is crucial to telling your story is covered. You don’t want to end up in the editing room looking for a particular shot that is needed, only to find out after the shoot has wrapped that it wasn’t captured. That can ruin a production and cost much more money in the end.
There are also a bunch of other factors that you might need to consider when producing a video of this caliber. Shoots like this one can start before sunrise and end at night. Those are long hours that your crew has to work, and at some point, they are going to need to eat. Don’t forget to account for catering costs for the entire crew for breakfast, lunch, and dinner if necessary. There also might be travel and lodging costs included if your shoot is in a remote location.
We did a massive project for The National Safety Council that was going to be distributed to a large, external audience. This high-quality deliverable was focused on skill-based training where the visuals were very important and had to be exact. We had to show a variety of locations for all of the various scenes that we were shooting, so it involved a multiple-day/multiple-location shoot. To make sure that we captured all of the action happening in each scene, we used three professional cameras and had microphones on everyone in the scenes. It was a large undertaking, but the videos turned out to be an excellent tool that NSC now uses to train their clients in saving lives.
We will be wrapping up our series of posts next week when we discuss how recording your Train-The-Trainer sessions can not only be beneficial to your budget, but also to your employees as well. Keep following us on Twitter at @EnvisionGroupC for updates.