How to Enhance your Training with Large-Scale Videos

If you have a great story that you would like to tell, with many key moving parts, and you want to make a visual impact, spending money on videos is a great way to capture your audience’s attention.

These types of videos are usually used when you have a large-scale product or service to promote, in-depth instructional training with a focus on key actions or processes, or just something that you wish to utilize for entertaining people. When shooting a production of this scale, you will most likely have, at a minimum, 2–3 cameras shooting all of the action. You will want to capture sound from multiple sources and lighting the scene needs to be precise. This step requires a large team of people working behind the scenes to keep your production running smoothly, on time, and within budget. You might also have to hire actors, a casting director, a makeup person, production assistants, and more staff members to help the shoot run smoothly.

Pre-production is a key factor in making sure that your actual production runs smoothly, and it should never be overlooked. These shoots can last for multiple days, at multiple locations (perhaps even on a sound stage), and might require permits to shoot. To ensure that everyone involved is on the same page and knows what to do, it is essential to create a script and storyboard. This step will make sure that every shot that is crucial to telling your story is covered. You don’t want to end up in the editing room looking for a particular shot that is needed, only to find out after the shoot has wrapped that it wasn’t captured. That can ruin a production and cost much more money in the end.

There are also a bunch of other factors that you might need to consider when producing a video of this caliber. Shoots like this one can start before sunrise and end at night. Those are long hours that your crew has to work, and at some point, they are going to need to eat. Don’t forget to account for catering costs for the entire crew for breakfast, lunch, and dinner if necessary. There also might be travel and lodging costs included if your shoot is in a remote location.

We did a massive project for The National Safety Council that was going to be distributed to a large, external audience. This high-quality deliverable was focused on skill-based training where the visuals were very important and had to be exact. We had to show a variety of locations for all of the various scenes that we were shooting, so it involved a multiple-day/multiple-location shoot. To make sure that we captured all of the action happening in each scene, we used three professional cameras and had microphones on everyone in the scenes. It was a large undertaking, but the videos turned out to be an excellent tool that NSC now uses to train their clients in saving lives.

We will be wrapping up our series of posts next week when we discuss how recording your Train-The-Trainer sessions can not only be beneficial to your budget, but also to your employees as well. Keep following us on Twitter at @EnvisionGroupC for updates.

How to Enhance your Training with Mid-Range Videos

In our last post, we discussed how to create Quick and Easy Videos that could be used in sales, marketing, and training. Today, we are going to discuss taking it up a notch and producing a mid-range video that requires a higher budget, but produces a high-quality video that can really bring your program to the next level.

Videos like this one are great for instructional, marketing, and course development purposes, and a majority of our clients choose to record their videos using this format. If you are looking to add video to your eLearning course, these types are great for adding content and a more branded touch to the training. These mid-range videos are shot with a limited crew (1–2 people usually), and involve a bit more equipment and time.

These videos might consist of multiple subjects and discuss a wide range of topics. B-Roll footage might be shot to add additional content to the video. All of it would be done with one or two professional cameras, microphones, and lights operated by our videographers. Depending on the complexity, we might include a producer to help guide the production and make sure that all key points are captured. These videos can usually be shot in a day, and rarely exceed more than one location.

Pre-production is key for videos like this one. You want to have your location already scoped out prior to shooting, and you need to verify that your subject is prepared for any questions that might be asked. If you decide to shoot with two cameras, one will be set up to capture a wide shot and one will be set up to capture a close-up. This helps the editor have options of camera angles to use during editing. It also allows him or her to edit out mistakes or long pauses that the subject might make.

Our third post in this series will discuss large-scale videos and everything that goes into creating something that will have a visual impact and be the main focus of your development process. Keep following us on Twitter at @EnvisionGroupC for updates.

How to Enhance your Training with Quick and Easy Videos

One of the greatest misconceptions about video is that it is expensive to produce. And although production costs can start to pile up as certain productions grow in size and scope, with proper planning and implementation, there are ways to keep production costs to a minimum. In the next few posts, we are going to begin discussing the various types of videos that your company can produce in relation to your budget. Today’s topic is Quick and Easy Videos.

Quick and Easy Videos

Some of the most informative videos can be produced for next to nothing by using the bare minimum equipment and spending time on pre-production. Everyone now has a high-definition camera in their pocket, and it has become acceptable to use smartphone technology for video recording. The cameras on the vast majority of smartphones shoot in 1080p HD. Some of them even shoot in 4K. Why hire a camera crew when you can shoot it yourself? Explainer videos are some of the easiest videos to create because all that they require are a subject matter expert and a rough outline of their talking points. As long as you can find a nice, quiet place to shoot, someone or something to hold the camera, er…smartphone, and decent lighting, you can produce a nice video that can be used for a variety of projects. An example would be showing good/poor technique (like with sales videos for example), setting up scenarios, and talking head videos.

Maybe you are looking to introduce yourself and your company to a potential client? Maybe there is a project that you or your team is working on that you want to explain to other people? Maybe you just have a sales pitch that you can’t make in person?  Or maybe, you just want to add some video to your training? All of these scenarios can easily be recorded and shared for almost no cost. Remember to frame your shot horizontally, NOT vertically, and position your subject properly in the frame as outlined in our Video: Interview Recording Principles and Tips post.

You also will want to speak clearly and loudly enough so that the camera’s microphone can hear you. Outside noise, air conditioners, fans, and other people can easily be heard, so making sure that you are in a quiet space is key. If you really want your sound to be professional, you can purchase a microphone that can plug into your phone, but it’s not essential if you are trying to cut costs. You can view a list of some of the best smartphone mics at the link below.

9 Best Smartphone Mics | April 2017

The final step for a project of this type would be to edit the videos together. This is where the majority of costs for a project of this scale come into play. However, if you shot everything properly and provided clear instructions or a script, our editors should be able to quickly develop a final product for you that will help get your message to the masses. They will add your logo, name and title graphics, or even PowerPoint Slides to the video to help enhance it. These are simple, inexpensive ways that our editors can spice up your video and keep production costs low.

Keep following us on Twitter at @EnvisionGroupC for Part 2 of our blog series on various types of video productions to enhance your eLearning and training materials. We will be discussing mid-range video production and why it can make the best impression and impact.